Doing what counts to grow market share.

Let’s face it — it’s not easy for a bank to stand out in a crowd. So we considered it a great challenge when Susquehanna Bank came to us and asked us to find new ways to help it get noticed. And that’s what we did. Susquehanna is a community bank with a “doing what counts” attitude that devotes itself to building enduring customer-centric relationships. Susquehanna employees are friendly, committed people who always have their customers’ best interests at heart. We wanted this to come through loud and clear in all Susquehanna Bank marketing, from TV to print to direct mail.

Research showed consumers have low expectations for good customer service in a bank. In fact, they’re surprised if they get good service anywhere. But, Susquehanna customers felt the Bank does a remarkably good job in this important area. So we spread the good word through a variety of campaigns aimed at small business, potential wealth management clients and people of all ages. We targeted our creative to reach each of these segments in a fun, fresh and innovative way by injecting a little humor and the element of surprise. And by delivering the unexpected, we gave Susquehanna Bank a voice that set it apart from its competition.

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