Diversity + inclusion = a better workplace.
Baystate Health
The challenge
Baystate Health in Springfield, Massachusetts, approached ab+c to design a physician and advanced practitioner recruitment portal that would provide a highly branded and insulated website specific to career opportunities.
The solution
Our recruitment strategists and interactive team developed an innovative portal that not only showcased various opportunities, but also introduced visitors to the unique employment brand that makes Baystate Health an ideal place to practice medicine.
We were also instrumental in helping Baystate Health develop and promote its unique position on diversity in the workplace, which was honored by the Human Right Campaign Foundation. Today, Baystate continues to recruit the best minds in medicine from all walks of life.
