To create a successful campaign, you have to do two things: know your audience and do something creative to reach them.
That combination is what made our campaign for MedStar Heart Institute resonate with our audiences.
People with atrial fibrillation know how disturbing the feeling is when their heart begins to beat fast and out of rhythm. We related to those feelings and offered a permanent solution.
The tactics included transit, print, banner ads, radio and podcasts.
And the results speak for themselves: we generated 72 new appointments with the electrophysiology expert in less than one month.
Check out other examples of how we’re getting the attention of target audiences in healthcare.
Ready to generate some results of your own? Let’s talk:
