Introducing people to the new color of money.

Back in 2001, when ab+c first became the marketing partner of ING DIRECT, people were used to a traditional bricks-and-mortar-type banking relationship. They had yet to embrace the concept of “online banking.” Since that time, we have done nearly every type of project for the financial services firm, billed as not only the first but also the premier direct banking institution in America. Most important, we have helped define one of the most innovative and exciting brands in the financial services industry. We’re excited to be a trusted marketing partner and to continue working with ING, navigating a new future for this unique bank and brand as it becomes a part of Capital One.