Increasing home values through perception.

After raising Therma-Tru’s sales 25% in one year, we developed The Home Valuation Study. It invited consumers to go online, view a variety of homes, and guesstimate their selling prices (before and after a Therma-Tru Door system was added). Once added, perceived home values rose an average of 6%, helping to solidify Therma-Tru’s position as the “most preferred brand in the business.”