Doing a knockout job to build a brand and online exposure.

Star^® Roses & Plants gained fame by introducing the world to the best-selling Knock Out^® Family of Roses and Drift^® Roses.

The company first began working with ab+c to redefine its brand. After a process that involved interviewing key stakeholders and vendors and doing an online audit of consumer attitudes, we recommended changes in the company’s packaging, tagging and voice that made it even clearer how anyone could plant a Star.

Then we jumped right in to help engage customers and other consumers online with relevant content throughout the growing season.

Successes include creating a blog that has driven more than half of all web traffic to the company website and increasing Facebook likes by 315% in the first two years. Working together with Star Roses, we helped launch @PlantAStar and Pinterest.