Driving sales through the roof.

Our integrated publicity-led campaign for Kynar Aquatec roof coatings took dead aim at the competition. Hit-man Tony Sirico from HBOs “The Sopranos” advertised the advantages of the protective coatings on commercial buildings. He was supported by informative webinars, e-newsletters, banner ads and a dedicated website, custom-printed 16-page magazine supplements, high visibility feature stories and editorials. Plus, an educational program targeting building owners, facilities managers, architects and engineers. Within 6 months, we’d bumped off the leading cool roof coating and taken the #1 position.