Traditional and content marketing campaign drives leads.

The American Nurses Association (ANA) offers hospitals a program called NDNQI to track quality improvement indicators.

The ANA marketing team realized NDNQI needed a new brand and better ways to reach the target market.

They turned to ab+c Creative Intelligence to help develop more effective ways to generate sales leads, as well as create a strong brand identity.

Working with their sales team, we identified key drivers that turn prospects into sales. We used that info to create traditional and content marketing campaigns to drive leads to a website that captured info to help feed and nurture the sales funnel.

Download the complete case study to find out how we produced these results: